This week was a “downsizing week.” I made our first attempt to sell-off unneeded items that were taking up space in the basement level and garage. I took photographs of the items to be sold, opened a Craigslist account (free), learned how to post items for sale with photos (easy), and off I went.
Before posting our Craigslist ads, I studied other ads for similar products. There were two characteristics of many of those other ads that I believed were counter-productive to a good selling strategy. First, the photos of the item for sale were either non-existent or of very poor quality. I took high quality photos and in most cases, posted four photos (different views) of each item. (Four is the Craigslist limit.)
The other problem with most Craigslist ads is that the descriptions of most items bordered on the worthless. There was not enough information about the features and condition of the items. There is no excuse for this because the Craigslist ads are free and allow you to post lots of info about your items for sale.
Providing a lot of detail in your Craigslist ads will, in my opinion, minimize the frequency and duration of communications that you will have with prospective buyers. You want buyers to know as much about the item as possible from your ads so that they don’t have to ask you. Downsizing is something you do to make your life easier. Therefore, you should design your downsizing strategies (and your Craigslist ads) for that purpose.
There a few things I’ve posted on Craigslist that have not attracted much attention. Those will become donated items. One reasonable attempt at selling is all I intend to make, then the stuff will be eliminated by any means possible. Seeing the newly opened spaces in our home and garage is a reward unto itself.
We have other stuff (mostly collectibles belonging to my wife) that will need to go on eBay. More about that later.
Have any of you boomers used Craigslist as part of your downsizing strategy?