I am participating today in a social media and communications outreach training program sponsored by the AARP Tennessee chapter for its volunteers. The statistics on the growth rate for 50+ participation on Facebook and other social media sites is astounding. It dwarfs that of other age groups. The AARP wants its volunteers to use social media as part of its issue advocacy program. Folks seem to overlook this important
aspect of the AARP mission.
The Tennessee Chapter is piloting a way for volunteers and staff to interact and share information online to facilitate advocacy and other programs. They are using Google Sites for this purpose. I think it will work well.
More to come …..